1. Who We Are and What This Policy Covers
This Privacy Policy applies to 7777game, the online gaming platform operated at 7777game.run. When this policy refers to "7777game", "we", "us", or "our", it means the platform and its operating entity. When it refers to "you", "player", or "user", it means any individual who accesses, registers on, or interacts with the 7777game platform in any capacity.
This policy covers all personal data that 7777game collects, processes, stores, or shares in connection with your use of our website, mobile applications, games, customer support channels, and promotional activities. It applies to all players, including registered account holders, visitors who have not yet registered, and former account holders.
Plain English: This Privacy Policy tells you everything 7777game does with information about you — from the moment you visit the site to the moment you close your account and beyond. We've written it to be clear and honest, not to hide what we do.
2. What Data We Collect
The data 7777game collects falls into three main categories: data you give us directly, data we collect automatically when you use the platform, and data we receive from third parties such as payment processors.
2.1 Data You Provide Directly
- Registration data: Full name, date of birth, email address, Pakistani mobile number, and city of residence.
- Identity verification (KYC): National Identity Card (CNIC) number and scanned copy, selfie for liveness check, and proof of address where required.
- Payment information: Easypaisa or JazzCash mobile wallet number, NayaPay or SadaPay account details, IBAN for bank transfers, or card details for Visa/Mastercard transactions. Full card numbers are never stored by 7777game — they are processed directly by our PCI-DSS compliant payment partners.
- Communications: Messages you send to our support team via live chat or email, survey responses, and any feedback you submit.
- Responsible gaming requests: Limit-setting preferences, self-exclusion requests, and associated documentation.
2.2 Data Collected Automatically
- Device and technical data: IP address, device type, operating system, browser version, screen resolution, and unique device identifiers.
- Usage data: Pages visited, games played, session duration, bet history, cashout times, and feature interactions.
- Location data: Approximate location derived from IP address. We do not collect GPS location data.
- Log data: Server logs including timestamps, error reports, and security event logs.
- Cookie data: See Section 7 for a full breakdown of cookie types and how to manage them.
2.3 Data from Third Parties
- Payment processors: Transaction confirmation data, fraud screening results, and payment method verification status from Easypaisa, JazzCash, NayaPay, SadaPay, banks, and card networks.
- Identity verification providers: KYC check outcomes and watchlist screening results from our third-party verification partner.
- Anti-fraud services: Device fingerprint analysis and risk scoring to protect accounts from unauthorised access.
| Data Type | Collected When | Required? |
|---|
| Name & DOB | Registration | Yes — account cannot be created without it |
| CNIC / KYC docs | First withdrawal over Rs 20,000 | Yes — for compliance and fraud prevention |
| Payment details | Deposit / withdrawal | Yes — processed by payment partners, not stored by 7777game |
| IP address | Every visit | Automatic — necessary for platform operation |
| Game history | During gameplay | Automatic — required for account records and dispute resolution |
| Support messages | When you contact us | Only when you initiate contact |
3. Why We Collect Your Data
7777game only collects data for specific, legitimate purposes. We do not collect data speculatively or "just in case." Every category of data we hold has a clear reason for being there.
- Account creation and management: Your registration data is needed to create and maintain your 7777game account, verify your identity, and ensure only you can access your account.
- Processing deposits and withdrawals: Payment data is required to execute transactions in PKR to and from your preferred payment methods — Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, or card.
- Legal and regulatory compliance: Anti-money laundering (AML) laws and responsible gaming obligations require us to keep records of identity verification, transaction history, and account activity for a defined period. This is not optional — it is a legal requirement.
- Fraud prevention and platform security: IP data, device data, and behavioural patterns are analysed to detect and prevent unauthorised access, bonus abuse, and fraud against both the platform and individual players.
- Providing customer support: We retain support conversations to maintain continuity — if you contacted us about a withdrawal last month and contact us again today, we can see the full history and resolve your query faster.
- Improving the platform: Usage data, aggregated and anonymised, is used to understand how players interact with 7777game — which features work, which are confusing, and where improvements are needed.
- Responsible gaming monitoring: We are required to monitor for patterns that may indicate problem gambling and to take protective action where appropriate.
- Marketing communications: If you have opted in, we may use your email or mobile number to send you 7777game promotions, bonus offers, and relevant updates. See Section 10 for full details and opt-out instructions.
We operate on the principle of data minimisation — we collect the least amount of data necessary to fulfil each purpose. If we can achieve something without collecting additional data, we don't collect it.
4. Who We Share Your Data With
7777game does not sell your personal data to anyone. Full stop. We share data only in the following circumstances, with the minimum information necessary for each purpose.
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, banking partners, and Visa/Mastercard networks receive transaction-specific data necessary to process your deposits and withdrawals. They operate under their own privacy policies and data protection obligations.
- Identity verification providers: Our KYC partner receives the identity documents you submit to perform AML screening and identity confirmation. They are contractually bound to use this data only for verification purposes.
- Game software providers: Third-party game developers whose titles appear on 7777game receive anonymised session data necessary for RNG auditing and game performance monitoring. They do not receive your name, CNIC, or payment details.
- Anti-fraud and security services: Device fingerprint and behavioural data may be shared with security partners to detect account takeovers and coordinated fraud attempts.
- Regulatory and law enforcement authorities: Where required by law — for example, under AML regulations — 7777game may be legally required to disclose account and transaction data to relevant authorities. We will notify you if we receive such a request unless we are legally prohibited from doing so.
- Professional advisors: Lawyers, auditors, and accountants may access limited account data under strict confidentiality obligations when required for legal or financial compliance purposes.
What we never do: We never sell your data to advertisers, data brokers, marketing agencies, or any other commercial third party. Your 7777game account data is used only to operate your account and meet our legal obligations.
5. How Long We Keep Your Data
We retain data only for as long as it is needed for its original purpose or required by law. The specific retention periods for each data category are:
| Data Category | Retention Period | Reason |
|---|
| Account registration data | Duration of account + 5 years after closure | AML regulatory requirement |
| KYC / identity documents | Duration of account + 5 years after closure | Legal obligation under AML/CFT rules |
| Transaction records | Duration of account + 7 years after closure | Financial record-keeping obligations |
| Game history | 5 years from date of activity | Dispute resolution and audit requirements |
| Support communications | 3 years from last interaction | Service continuity and dispute resolution |
| Marketing consent records | Until opt-out + 3 years | Legal basis documentation |
| Security and fraud logs | 2 years from event | Security investigation purposes |
| Cookie / analytics data | Up to 13 months | Platform performance analysis |
When data is no longer needed and the retention period has passed, it is securely deleted or anonymised so it can no longer be connected to you personally.
6. How We Protect Your Data
Security is not an afterthought at 7777game — it is built into how the platform is architected, operated, and maintained. Pakistani players entrust us with sensitive personal and financial information, and we take that responsibility seriously.
- Transmission encryption: All data transmitted between your device and 7777game servers is protected with 256-bit SSL/TLS encryption — the same standard used by major banks.
- Data storage encryption: Sensitive personal data stored in our databases is encrypted at rest. Encryption keys are managed separately from the data they protect.
- Payment data handling: Full card numbers are never stored by 7777game. Card transactions are processed directly by our PCI-DSS Level 1 certified payment partners. 7777game stores only a tokenised reference that cannot be used to initiate a transaction.
- Access controls: Access to personal data within 7777game's internal systems is restricted on a strict need-to-know basis. Staff access logs are maintained and reviewed regularly.
- Two-factor authentication: 7777game supports and encourages two-factor authentication for all accounts. Accounts with large balances are encouraged to enable it.
- Penetration testing: Our platform undergoes regular third-party security testing to identify and remediate vulnerabilities before they can be exploited.
- Incident response: In the event of a data breach that affects your personal data, 7777game will notify affected players within 72 hours of becoming aware of the incident, in accordance with our legal obligations.
7. Cookies and Tracking Technologies
7777game uses cookies — small text files stored on your device — and similar tracking technologies to operate the platform, remember your preferences, and understand how players use the site.
| Cookie Type | Purpose | Duration | Opt-Out? |
|---|
| Essential |
Session management, login state, security tokens. Without these, the platform cannot function. |
Session / 30 days |
No — required for platform operation |
| Performance |
Anonymised analytics on page load times, error rates, and feature usage patterns to improve the platform. |
13 months |
Yes — via browser settings |
| Functional |
Remembers your game preferences, preferred language, and last-used lobby filter settings. |
6 months |
Yes — clearing cookies removes these preferences |
You can manage and delete cookies through your browser settings at any time. Disabling essential cookies will prevent you from logging into your 7777game account. Performance and functional cookies can be disabled without affecting core functionality, though some personalisation features will not work.
7777game does not use advertising cookies or third-party tracking pixels for external retargeting campaigns.
8. Your Privacy Rights
As a player at 7777game, you have rights over your personal data. These rights are genuine commitments, not checkbox compliance — we have built processes to fulfil them promptly and without unnecessary friction.
Right of Access
Request a complete copy of all personal data 7777game holds about you. We will provide this within 30 days of your request.
Right of Correction
If any data we hold about you is inaccurate or incomplete, you have the right to have it corrected. Update basic account details directly or contact support for other corrections.
Right of Deletion
Request deletion of your personal data. Note that some data must be retained for legal compliance — we will explain what can and cannot be deleted and why.
Right to Restrict Processing
Request that we pause processing of your data in certain circumstances — for example, while the accuracy of data is being disputed.
Right to Portability
Receive your personal data in a structured, machine-readable format for transfer to another service.
Right to Object
Object to specific types of data processing, including direct marketing. Marketing opt-outs take effect within 48 hours of your request.
To exercise any of these rights, email support@7777game.run with the subject line "Data Rights Request" and specify which right you are exercising. We acknowledge all requests within 48 hours and aim to fulfil them within 30 days. There is no charge for exercising your rights.
9. Children's Privacy — 18+ Only
7777game is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Age is verified during registration, and we may request additional documentation at any point. If we discover that personal data belonging to a person under 18 has been collected, we will delete it immediately and close the associated account.
If you are a parent or guardian and believe that a minor has created an account on 7777game, please contact us immediately at support@7777game.run. We will investigate and take action within 24 hours.
10. Marketing Communications
7777game may send you promotional emails, SMS messages, and in-platform notifications about bonuses, new games, and relevant offers — but only if you have given your consent during registration or through your account settings.
- Opt-in: Marketing consent is opt-in, not opt-out. You are not automatically enrolled in marketing communications.
- What we send: Welcome bonuses, reload offers, VIP Club updates, new game announcements, and cricket/esports event promotions relevant to Pakistani players.
- How to opt out: Click the unsubscribe link in any marketing email, reply STOP to any SMS, or update your communication preferences in account settings. Opt-outs take effect within 48 hours. Please note that service-related messages — such as withdrawal confirmations and security alerts — are not marketing communications and will continue regardless of your marketing preference.
- No third-party marketing: 7777game does not share your contact details with advertisers or marketing partners for their own marketing campaigns.
11. Third-Party Links
The 7777game platform may contain links to third-party websites or services — for example, payment provider websites. Once you leave the 7777game platform by following one of these links, this Privacy Policy no longer applies. We encourage you to read the privacy policy of any third-party site you visit.
7777game has no control over the content or privacy practices of third-party websites and accepts no responsibility for them.
12. Changes to This Privacy Policy
7777game reviews and updates this Privacy Policy periodically to reflect changes in how we operate, changes in applicable laws, and feedback from players. The current version, including its effective date, is always available at this URL.
If we make material changes to this policy — for example, collecting a new category of data or changing how we share information — we will notify registered players by email at least 7 days before the changes take effect. Minor clarifications or formatting changes that don't affect how we handle your data will be updated without advance notice.
Tip: Bookmark this page at 7777game.run/privacy-policy and check it when you receive a policy update notification. The version number and last-updated date at the top of the page will tell you what changed.
13. Contact Us About Privacy
If you have questions about this Privacy Policy, want to exercise a data right, or have a concern about how 7777game handles your personal data, please get in touch with our team directly.
- Email: support@7777game.run — subject line "Privacy Query" or "Data Rights Request"
- Live Chat: Available 24/7 through the platform — our support team can handle basic privacy queries and escalate formal data requests to the appropriate team
- Response time: All privacy-related queries are acknowledged within 48 hours. Formal data rights requests are fulfilled within 30 days
We aim to resolve all privacy concerns directly. If you are unsatisfied with our response to a privacy concern, you may raise the matter with the relevant data protection authority in your jurisdiction.
